Business to Business Market Research

Regardless of the industry, size or business model, every venture requires solid market research to maintain a competitive edge in the corresponding market.

Although the reasons to conduct market research are highly similar between B2B and B2C businesses, the challenges associated with it are quite different.
Due to the complexity of the purchasing decisions and high value spend, B2B marketing campaigns tend to be more targeted than those oriented at regular consumers. Moreover, business professionals, especially those who are involved in high-profile decision making, are notorious for being the hardest-to-reach market research segment, regardless of the industry.

We pride ourselves on being one of the few market research companies who have the expertise and the capabilities for conducting business-to-business market research studies across a wide range of industries. We provide full-service B2B market research survey solutions which means that we oversee the whole survey process from sampling and survey instrument design to administration and data analysis.

Superior B2B Sampling

As is the case with B2C, one of the hardest parts of conducting B2B market research is finding the right respondents. This is especially the case if you are looking to survey business professionals within specialist niches, or senior decision makers.

We have developed partnerships with specialist panels of B2B respondents across a wide range of demographics and industry sectors. These partnerships give us access to large samples of business professionals of different caliber and specialty from bottom-level supervisors to senior managers.

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Advanced B2B Survey Design

When designing survey instruments, whether it is for B2B or B2C research initiatives, it is always important to take into account the behavioral characteristics of the respondents. B2B survey respondents tend to have very limited time, and will not give it up to answer a poorly designed survey. An effective B2B survey instrument is laser-focused, highly respondent-relevant and user-friendly.

That's exactly what ours service is all about: designing B2B survey instruments that get the job done! To this end, we use survey intelligence software developed specifically for B2B market research which allows us to apply a wide range of rules and logic formats to ensure each survey is tailored as closely to individual respondents as possible.