Marketing Surveys

The aim of marketing is to know and understand the customer so well, the product or service sells itself.
- Peter Drucker

We provide highly tailored marketing survey solutions to organizations seeking to improve their market awareness. We provide marketing survey services for each stage of the survey process from survey instrument design, programming and administration to data analysis and reporting.

Marketing Surveys for your Business

Marketing surveys - where you actually listen to members of your target market - are an important element of market research for both established and emerging businesses. Marketing surveys allow you to gather a wealth of valuable information which you can then apply to:

Anticipate Demand

Market surveys are often used to forecast sales/demand size to inform budget allocation and ensure sufficient stock.

Identify New Business Opportunities

Conducting market research may help you uncover under-serviced niche markets within your industry. You can then use this information to inform your expansion strategy.

Minimize Customer Churn

A market survey can also be implemented with a view to gauge the extent of your customers' satisfaction with your products, services, policies, and support functions. This data can then be used to make targeted tweaks to the elements that do not fully meet customer expectations thereby minimizing customer churn.

Make Data-driven Business Decisions

Data gathered using market surveys is used to inform various aspects of business strategy. Making data-driven business decisions (as opposed to basing them on intuition) can save costs by reducing the business' ‘trial-and-error spend'.

Our approach to Marketing Surveys

We pride ourselves on providing highly tailored marketing survey solutions for every stage of the survey process - from questionnaire design and respondent sampling to data analysis and reporting.

Our approach is rooted in understanding your business' objectives with regards to your surveying initiatives. To this end, the first step in our marketing survey process is a consultation with one of our research consultants. The purpose of the consultation is to determine the objectives and information needs you are looking to meet by conducting a market research study. The consultant will also walk you through the process and advise on the best course of action with regards to sample selection, administration methods and reporting objectives.

Once we have operationalized your market research objectives, we will then proceed onto the design of survey instruments. Our survey design experts will develop the survey inventory according to the scientific questionnaire design principles to make sure the instrument is as valid and reliable as statistically possible.

After the questionnaire has passed our validity and reliability review process, we will proceed onto data collection by deploying the survey with your target consumer segment. Our consultants will generate a representative sample to make sure the survey is distributed to the right people.

Upon completion of the survey, the results are filtered, aggregated and analyzed by our data analysis experts to extract meaningful and actionable information you can then use to inform your business strategy.